Syreeta Michele Atiase
Syreeta is the Vice President of Marketing and Creative Services for the healthcare division of Compass Group USA, recently recognized by Forbes Magazine as one of America's Best Large Employers and by Fortune as one of the world's Most Admired Companies. It's the nation's leading foodservice, hospitality and support services company.
For more than 15 years, Syreeta has been helping organizations define and achieve their strategic goals. Her passion is marketing and communications, and her promise is to deliver high-impact results using data-centric tools, proven processes and in-depth expertise.
Professional Experience
2018-present
Vice President, Marketing & Creative Services Compass One Healthcare
Design Thinking & Measurable Results. More than $1 billion in revenue. Over the last 3 years, she has led a team of project management, marketing and creative professionals to drive record growth for the healthcare division of America's leading U.S. food and support services company. The foundation for this growth was establishing sound processes, understanding critical business issues, and developing a strategy to win. Since her initial role as director (2014), professionals proactively consult with her for her expertise in sales enablement and business retention acumen.
2018-present
Digital Marketing Consulting
Thought Leadership and Winning Marketing Strategies. What started out as an opportunity to volunteer and lend general marketing expertise has grown into a portfolio of projects, primarily comprised of not-for-profit organizations. Through this work, Syreeta has developed deep knowledge of digital marketing and provides expertise in both traditional and online marketing.
2006-2014
Communications Manager & Project Manager
Strategic Projects Group
Compass Group North America
Effective Project Management -- Improves Efficiency & Reduces Costs. Syreeta began her career at Compass Group as a communications manager, developing communication strategies for enterprise-wide and sector initiatives. Her thought leadership and ability translate big picture thinking into actionable plans enabled her to build relationships, gain stakeholder buy-in, deliver results, and subsequently be promoted into the role of project manager.
2001-2006
Brand Specialist, Communications & Marketing
Conagra Brands (ConAgra Foods)
Combined Marketing and Communication Skills -- Increased Customer Engagement and Growth. Syreeta's early experience came from her work within the consumer package goods industry (CPG). Working on cross-function teams to support iconic brands such as Healthy Choice®, Marie Callender's®, DAVID® Seeds, PAM, and many more, she gained a deep skillset that encompassed multiple facets of internal and external communications, brand publicity, international business and market research.
Education & Certifications
New Title
University of Nebraska at Omaha
Master of Business Administration
Mississippi State University
Bachelor of Arts
Villanova University
Lean Six Sigma Certification
Project Management Institute
PMP Certification
Success doesn't have to be linear. Be willing to explore the unexpected & blaze new trails.
How do you define success? For me, it's an unwavering commitment to achieving strategic goals. Once those goals are clearly defined, forge ahead, pausing periodically to assess and re-calibrate if necessary until you achieve the desired results. The education, corporate training and mentorships have served me well over the years, but I've attained immeasurable wisdom from the most unsuspecting teachers. It's through the testimonies heard while serving in homeless shelters and from what seems to be the inexplicable joy of children in otherwise destitute circumstances that I'm inspired to never stop dreaming, to never stop evolving and growing.
Syreeta...
Professional Skills
Strategic Thinking
Marketing Strategy
Communications
Business Development & Sales Enablement
Languages
English
German
Spanish
Italian
Get in Touch
Interested in learning more? Let's talk!